We believe in the Power of the Arts. That is why The Power of the Arts supports initiatives and institutions that use culture to promote an open society.

The Power of the Arts is an initiative of Philip Morris GmbH and has been awarding projects with a total funding of 200,000 euros annually since 2017, which use culture to promote social and cultural equality and break down barriers to promote the understanding of all people.

With the funding, The Power of the Arts supports professional and social participation as well as educational opportunities and strengthens economic opportunities in Germany. Projects and initiatives from the fields of music, theater, art, dance, literature, architecture, film and applied arts are being addressed.

An independent jury comprised of prominent figures from art, culture, and science selects the awardee projects.

All award-winning projects of the respective competition year will be honored at a festive event in Berlin.


The Power of the Arts is an initiative by Philip Morris GmbH in cooperation with the International Giving Foundation of the Deutsches Stiftungszentrums im Stifterverband, Netzwerk Junge Ohren e.V., and BOROS. The program is carried out annually, thus continuing Philip Morris GmbH’s long tradition of social and cultural engagement.

Philip Morris GmbH promotes projects focusing on social issues, projects against domestic violence, projects for the advancement of women, projects for education, and income-generating measures for young adults. Since the 1960s, the company has also been a well-known sponsor of large-scale collections, exhibitions, and artists.

Philip Morris GmbH finances the award as well as the entire infrastructure behind the competition. This initiative is in no way associated with the company’s products.

You will find answers to your questions about the application process in our FAQs. If you still have questions about the award or the application procedure, then please contact the project office.

Network partners

We believe that the challenges of our time can only be resolved by working together. That is why we are looking for supporters who will help drive our commitment to an open and inclusive society as partners. If you’d like to become part of our network and join the efforts toward a “new us”, you are welcome to contact us.