Spread more Beauty by GRAND BEAUTY, Interventionsbüro e.V.

Spread more Beauty is a radically diverse salon where beauty and care experts both with and without an immigration background, autodidacts, and professionals work together. Here, beauty is viewed as a gesture of solidarity, a concept for leading a life that is good and free from domination. Leipzig’s Grünau district is home to people of diverse social and cultural backgrounds. Here, Spread more Beauty is creating a space where beauty can, in all of its forms, connect across the boundaries of language and culture. Regular beauty sessions, special events, and workshops create the framework for encounters with oneself and with others. In this shielded atmosphere, a space is found for the realization that supposed flaws mean less than having the certainty you are completely alright just the way you are.

What a great and innovative project! Spread more Beauty is exploring what it is that constitutes beauty in a culture, and how it is written into that culture’s memory. In doing so, this transcultural beauty salon is opening up space for themes reaching far beyond the practices of beauty. At the heart of this project lies interaction based on solidarity, love, and equality. That is where the great potential of the project manifests itself, enabling people to recognize the worth found within themselves and others.”, says the jury.

© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
November 17, 2021

3 questions to… Frauke Frech, founder and artistic direction GRAND BEAUTY

Describe your project concept in 140 characters.

Spread more Beauty is designed to be a platform for diversity and dialog, inviting people to grow closer together using beauty as a theme and experience a diverse community in a new way.

What will you use the funding amount of 50,000 euros for?

A platform for diversity and dialog will emerge and grow through the visions of many minds and the power of their hands. That is why a large part of the prize money will go toward personnel costs, in order to honor this enormously important work for our society and to create perspectives for the diverse team. 

What I wish for Germany...

We would like to respond with comments from guests who have summarized what they think would make Germany more beautiful.

… that a few more people find the time for a smile out on the street.

… more openness and people who are not so uptight.

… tolerance and lived democracy!

… acceptance of diversity, contentment, love & understanding.

… that hatred against foreigners ceases.

… more investments be made again in cultural and youth programs.

© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
© David Frank
© David Frank